Greetings from the "Older Toyota Trucks" forum. I'm eyeing a new Tacoma and was wondering how much below MSRP others were managing to get them for.

They sell so well that I'm afraid that offering a few hundred over "invoice" might not work with a Toyota dealer.

What was your experience?

I paid $750 over invoice a year ago for an 06. If I were buying now, I would shoot for invoice minus whatever incentive ($750?) is currently available. Certainly do your research as you might be able to do better than that. Watch out for junk fees! The FJ is the hot vehicle now and I think that helps Taco buyers to some extent. Check True Market Values (TMV) on edmunds.com as that gives some indication of what people are paying in your area. I hate to say it, but this forum is pretty much dead. You might be better served to check other boards as well.

Buddy bought a loaded TRD Sport for $26K, with a 31K sticker, bout 3 weeks ago.

I bought an 04 TRD 4 door 4WD for a little over 24k new. sticker was 27411. took me a few hours to get them down.

Thanks for the replies. It's good to be forearmed with knowledge. I hate the games dealers play. I'll figure out what I'm willing to pay, then they can take it or leave it (my 88 will probably last another 5 years).

Cost V. Sticker straight from a buddy of mine who is sales manager of a Yoter shop (from Feb of 2006)

MECHANICAL & PERFORMANCE
236HP 4.0L V6 DOHC 24V Engine w/VVT-i
6-Speed Manual Transmission
4WDemand 4x4 System w/ Electronically
Controlled 2 Speed Transfer Case
Coil Over Shock Double A-Arm Fr Susp
Multi-Leaf Rr Suspension w/Staggered
Outboard Mounted Shocks
Front Stabilizer Bar
Pwr Assisted Rack and Pinion Steering
Pwr Assisted Fr Disc/Rr Drum Brakes
16" Styled Steel Whls, P245/75R16 Tires
SAFETY
4 Wheel ABS w/Electronic Brakeforce
Distribution (EBD) & Brake Assist (BA)
Dr & Fr Pass Advanced Airbag System
Dr & Fr Pass 3pt Seatbelts with
Pretensioners & Force Limiters
Rr 3pt Seatbelts & Adj Headrests
CRS Lower (ISOFIX) & Top Tether Anchors
Side Door Impact Beams
Tire Pressure Monitoring System
EXTERIOR
Black Grille/Fr Bumper/Overfenders/
Handles/Outside Mirrors
Argent Grille Surround & Rear Bumper
SMC Composite Inner Bed w/Steel Outer
Panels, Removable Tailgate & Rail Caps
Deck Rail System w/4 Adj Tie-Down Cleats
COMFORT & CONVENIENCE
Cloth Bucket Front Seats w/Pass-side
Fold-flat, Driver-Side Lumbar Support,
Adj Headrests & SR5 Fabric Trim
60/40 Split Rr Bench w/Underseat & Rr
Bulkhead Storage
CFC-Free Air Conditioning
Pwr Windows/Door Locks/Mirrors
AM/FM/CD w/6 Speakers
Tilt/Telescoping Steering Wheel
Engine Immobilizer
Cig Lighter+Aux Power Point
3 Ctr/2 Rr Console Cup Holders
LED-Illuminated Gauges
Retail Dealer Total
Vehicle Base Model ..........................: $24235.00 $21239.00 $24235.00
50 State Emissions .........................
TRD Sport Package #1: Sport Susp ........... 3220.00 2586.00
w/ Bilstein Shocks, 17" Alloy Wheels .......
w/P265/65R17 Tires, Limited Slip Diff, .....
115V/400W Deck Mtd Power Point, Fog Lamps, .
Remote Keyless Entry, Cruise Control, ......
Variable Speed Wipers, Multifunction O/H ...
Console w/Compass & Temp Gauge, ............
Color-Keyed Grille Surround/Bumpers/ .......
Mirrors/Door Handles/Overfenders, ..........
Sliding Rr Window w/Privacy Glass, .........
Sport Seats w/Drvr Lumbar Support in .......
place of Bucket Seats, Sport Fabric ........
Trim, Metallic Tone Instr Panel ............
Trim, Leather Strng Wheel & Shifter, .......
Sunvisors w/Mirrors & Extenders, TRD Sport .
Graphics ...................................
--------- --------- ---------
Total Accessories ...........................: $ 3220.00 $ 2586.00 $ 3220.00
Destination Charge ..........................: $ 605.00 $ 605.00
TDA .........................................: $ 431.00
Gasoline ....................................: $ 10.00
Dealer Holdback .............................: $ 484.00
Whsl. Financial Reserve .....................: $ 242.00
--------- ---------
[color:"red"] Total .......................................: $25597.00 $28060.00 [/color]

When you see 2 or 3 different dollar amounts, that is RETAIL, DEALER and TOTAL

EXAMPLE:
Vehicle Base Model ..........................: $24235.00 $21239.00 $24235.00

Retail is 24,235, Dealer cost of 21,239 Total 24,235.

Last line (red) Truck cost the Dealer 25, retail is 28.

My parents just bought the '07 hyprid camery. They went through a friend that works at the auto auction and got it for $700 below what the stealer was going for. But before they went to their friend, they were going to go through COSTCO. At some dealerships, if you present your card or whatever to them they nock off a bunch of stuff, ie Deilvery fee, dealer fee....ect. I know if you go though COSTCO or maybe SAMS CLUB that there is no haggling about the price, it is pre-set between themselves. But you do save a buch of cash. You might want to check into that <img src="/forums/images/graemlins/kewl.gif" alt="" />

By the way I think a membership cost around $50-$100. Plus you can save on food and what not.

Good Luck
<img src="/forums/images/graemlins/cheers.gif" alt="" />GOI

bought mine in 04 extended cab. v6, trd, loaded. 23K. not much haggling either.