Do you know ANYBODY you can take with you who has a decent camera? A thousand megapixel camera phone is not going to take as good a picture as my 10-year-old Sony 4MP with a real nice lens (Carl Zeiss).

I don't get a lot of this 'marketing effort' either. I also am in sales, and have been for over 24 years. I have to describe my product, turn features into benefits, provide specifications, answer questions, etc. I have to admit when my products cannot be used for a particular purpose, just as I have to specify when and where they should be used. View questions as opportunities to make sure people are comfortable with what you are selling.

Start with a "what's included," and be specific. Lay ALL the parts out and take a (good) picture. What is it made out of, i.e., what kind of steel? Tell us the assembly procedure and what the kit does and does not fix. What does the end user have to do after it's all put together (alignment?) How long will it take someone to install it? Will the end user have to supply anything not included in the kit?

How many hours over the road has this been tested, and with what tires, shocks, alignment specs? How has it been trail tested? What might cause this to fail? Is it stronger than the parts it bolts on to?

Enough questions? As FastEddy says: Inspire me. MAKE us WANT to buy this, as if it's the end-all-be-all...we can't wait to get it.

Because this isn't the soy candle forum, it's the Mitsubishi arm of the 4x4 Wire.

John B.