While not new news, it is official the Kodak is now in Chapter 11 bankruptcy.

An icon of the photo industry for years has finally done in the one-time industry leader.

What is interesting is Kodak held the first patents for digital photo technology and yet opted to stick with film due to the high profit margins.

Interesting is that another high-profile U.S. company and leader in video technology made similar error in misreading the consumer market.

Ampex was the first to produce a video recorder. They believed that the consumer would never adapt to video and dispose of their Kodak Instamatic 8mm film recorders.

Better living through technology... or, is that better living through chemistry???