On the topic of marketing, what i suggested (and it seems you guys are also on board)was offering all trucks in a base model configuration with the add ons and upgrades available through the individual dealerships. This keeps the costs down and allows the dealer to make more money on after sales, you can't sell cars without selling some dealerships. Nobody wants to buy a dealership if they can't make any money off of it, we lost a lot of mitsu dealers in the ressesion.
The other plus is being able to have a seriously lower list price on vehicles and bring people in, it also allows us on a budget to buy and slowly build their rig they way we want.
Even if we build something way better than anything available on the 4x4 market it won't matter if it costs more than a Wrangler. Not until it's proven anyway.

I have another really cool actual marketing stratagy aimed directly against the JK and FJ <img src="/forums/images/graemlins/smile.gif" alt="" />