The trouble is that "overlanders" want all the comforts of home. That's not camping. Toasty, I wish you well on trying to market mitsu stuff. Might work if you could go out there and do several orphan brands, like 'zukes, 'zu's, and maybe do modular bumpers/rockbars. Of course, you'd really need to do a cheap incorporation and buy some healthy liability insurance...

Not responsible for advice not taken...