Ouch! You are crustier than I am...
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Bring down his cost is key to building his market so he needs those 1000 harnesses

Well, sure, if you have 1000 customers lined up, oh, and by the way, all the harnesses are the same. Not likely.

That's the 'differentiation on price made up by volume' approach. Works great for Wally World selling me and 10,000 of my closest friends brake cleaner at $.79/can, not so great for Mike, but that's why he is gauging the market interest and what people really want.

-Bill
'87 4Runner w/ '96 5VZ-FE, 'Red Chili II'
'97 Taco XtraCab 3RZ-FE, 'BlackBean'
TLCA # 13257, Rising Sun 4x4 Club Land Use Coordinator
"He who stops being better stops being good." -Oliver Cromwell