I got a buddy looking to buy an 04.
We got all the paperwork from edmunds and kbb and the dealers for the most part are right on with the edmunds price, except for this charge they're calling TDA, which is supposedly toyota advertising, comes out to about 2.2% of invoice.
Anyone else have to pay this? Seems like a scam to me where they wanted a way to get more than the edmudns TMV, so they came up with a bull&*^&^ charge that is "non-negotiable".

Cheers,
Ziad

2000 SR5 Highlander SX, Goodies...