Sounds bogus to me as well. Advertising costs should be listed as overhead costs and therefore part of their margins. Sounds like some weird accounting practices going on there. And also having a percentage basis on vehicles is weird, should be a per sales basis if there even is one. Dont think I paid it but it may have been included in the profit margins and I didnt know it.

Did they throw this on you after a price was reached or were they pretty up fron about it? I did a little search on it and found a 2% example from july '02 so it has been going on with edmunds for a while.

side note, how do those hella air horns sound?? Ya like em?