When I bought my current tires, the tire shop put white letters out. I didn't care either way... but admittedly, I thought they looked pretty good like that once I washed the blue crap off.

Well, over the past 25k miles, I have spent quite a bit of time on the trail. From all of the rock/dirt/etc abbrasion off-road, the white letters are now all scuffed up and barely white anymore. They look kinda gross even after getting washed. So with that in mind, I am requesting black letters out with my next set. The white letters, IMHO, look really good when they are new.... but they just can't stay looking good on an off-road used vehicle.