Eric, you can't compare the Toyota and Isuzu prices .. the volume is different by a multiplier of 5, maybe 10. I think Tera charges too little for their Isuzu gears -- I told Mark early on in development that Isuzu drivers were willing to pay a premium for product, since the applications were so limited. He resisted, though, and set his prices with the same margins that he uses for Jeep applications, regardless of the fact that he sells many, many more of them, and can get better bulk prices on his raw material and machining, and better-amortize his business overhead across greater volume. I still wish he'd charge more, if it meant keeping the product line. In other words, I think they are being VERY realistic on prices, perhaps even pricing too love for the volume, and I believe the market would bear 25 to 50% higher prices, and not lose all that much net volume. Michael's the economist, so keep in mind that I have no degree, and only a solid view into the world of aftermarket 4x4 products upon which to base my impressions of price.

You also can't easily compare the Toyota and Isuzu gears -- their completely different layout allows MUCH steeper gears on the Toyota side, where in the Isuzu case, the exceptionally tight packaging allows only modest gains. Had Tera xfer case gears been available when I was building my transmission, I might have opted against the full-on tranny and transfer swap... or I might still have elected the big swap for the bigger gains. One thing I wish I had, though, was the CHOICE of Tera. I didn't have it back then, and it looks like we won't have it in the future.

I will thank the folks from Tera when we bump into each other next, and offer my regrets that they're leaving the market. I understand why, but I still hate to see them go. <img src="/forums/images/graemlins/frown.gif" alt="" /> For a bit more insight into why, consider also how closely they worked with Isuzu to make this happen, and how absent corporate Isuzu has been from that relationship in the past few years.

Randii