Isuzu drivers were willing to pay a premium for product, since the applications were so limited.

This is true. Tera should have realized that the first few orders were going to be the peak point of sales; i.e. people who could afford the price and had been waiting for product. Initial price could have been $50-75 higher and not really affected sales. After that, not too much going on except maybe Christmas and Tax Refund time; drop the price to it's current ("sale!") to attract sales while borderline customers think they're getting a deal. simple economics

Matt - 92 Rodeo LS (sorta)
tell tail signs
It's no fun to climb the ladder when the rungs on the ladder are bent - The Recipe