Something is wrong in this picture. 'International' SUVs
has been 'dead' for decades. There is still lots of
aftermarket for the International.

Look around. There are many Isuzus on roads.
Actually Isuzu SUVs are among the most popular ones.

Why aftermarket for Isuzus s*cks ?

Possible reasons:

1. Vendors are not patient enough. When you buy a truck
with 120K miles warranty, you usually wait some time before
making big modifications. I've used my truck more than
2 years and I am still having almost 80K of warranty.
It makes me catious about mods. So, our SUVs (2 gen ones)
need some 'aging'.

2. Isuzu is a 'cheap' brand and people who are buying Isuzus
are usually broken ones, money-wise handicapped ones
or other kind of financial freaks. Well, it is not
completely true, but some sort
of truth is there. When I purchased my Rodeo, it was the
only good truck I could afford that time. For such kind
of poor people, you do not expect to sell $3+K lift kits.
When I see a guy in a 4-door Toyota Tacoma, I believe he has
tons of money to buy a golden traction bar or a platinum
exhaust.

3. Isuzu is neighther very popular among offroad community
nor among race trucks community.

4. Isuzu headquater does not support aftermarket guys much.

Let's see what will go on. May be cheap older 2 gens will
find their way into hands of offroad enthusiasts
eventually, and aftermarket will see the light...

Oleg