Yes Wal-Mart has cheap crap, but it is cheap crap becasue the company has gained competitive advantage over its competitors. But its the same cheap crap all the others sell.

The company was set up as a logistics company to reduce costs and be able to move and sell large quantities easily. This makes the same product at wal-mart substantially cheaper than any of its competitors. This holds true for 99 percent of the goods sold at wally world. This is why Wal-Mart is number one in revenues. If it were all cheap crap, it would not sell.

Your stuff on marketing and advertising I agree with, but Wal-Mart, I have studied in business classes, it always seems to be an example there.

K-Mart was cheap crap, that is why they are having financial trounble, that and because Wally World kicks their butt any day, price and quality wise.