My personal favorite is Warn. A lot of people run them here and for a reason. A winch is one of those things that if you buy a cheaper one you feel good about saving some money until the first time it doesnt work. There are always deals going on with Warns. I got my M8000 for like $550 I think last year, deals are out there. Plus I wired mine up to my power windows switch so I can control it through that. Just used stuff I had here in the garage.