You know me....the skeptic.

1. I didn't see the comparison to K&N, just regular filters. Did I miss it on the 5-page PDF "Why go green?" They don't mention being over twice as expensive, either.

2. They say it's better for the environment to use this filter over and over rather than throw away paper filters and keep saying you should "Go Green" (implying an envirnmental benefit). Never mind all the oil you wash into the waste system (or directly into the ground water if you don't do it in the sink) as you oil and wash this thing over and over; oil helps keep seagulls shiney and waterproof.

3. They tell you that you know they're good because a couple of race teams use them. You know, people we pay to use our filters put them in their vehicles <img src="/forums/images/graemlins/rolleyes.gif" alt="" /> GreenAmigo has already painted his Amigo to match; he's a natural sponser.

4. Wow, a filter with pleats! Look at our pleats! Pleats! No one ever thought of that in a filter before. Pleats!

5. "It's colored green so even when it's dirty, it's green." Huh? How do you know it's dirty? Why not just say it, "It's colored green to distinguish ourselves from the guys we copied, K&N Red")

Nothing I see says it's any better than K&N and I got mine for $25 or $30 from PepBoys down the street. Here the 2.6 filter is $80 and I have to special order it.

Pleats.

They do have a nice catalog featuring lingere clad women holding the filters between their thighs. That took out some pleats. <img src="/forums/images/graemlins/ignore.gif" alt="" />