Oh, yeah. Then there's us. I'm pretty sure what we want on our rigs doesn't exactly make the engineers smile when they hear it. Crash bumper? Yep - when I crash into a tree I want my bumper to stop it COLD. Breaking the tree, while less acceptable is an option. Tires? Yeah - fitting 33" tires stock would be preferable. More tire, more clearance, more articulation on as small a wheelbase as possible (rock crawling). Removable doors, please (I do like that about the Jeep). FULL SIZE spare tire. Plenty of fuel. Tools. Hard-points I can hi-lift jack from. Rocker panel guards I can rail-slide my truck on. 200HP minimum. Transmission you can grind rocks in. Axles that won't care when I dump power to a wheel that's currently well-wedged between some rocks. All in a truck that's light enough that four or five big dudes can reasonably push it through stuff.