The feeling of knowing, wow, I just outwheeled a Jeep...And its not a Jeep! For the feeling of times like tonight. Going to my local pizza place/hangout and seeing a guy with a Rubi. Then him proceeding to say he really likes my rig, and its got character, and its unique.

To be able to know first hand you are the only one in my area (A valley w/ about 100K in population) to have a modified trail-ready Trooper.

And its not a Jeep. You bond with your truck when you take the time, money, blood, and sweat into modifying it yourself.

I guess it all comes down to personal preference.