Quote
I guess all the typical paper filters will do.. no real advantages over another then?

There is. Fram tends to use a very cheap glue on their paper/frame joints. I've seen them sucked apart more than once.

As a rule of thumb, more pleats equals more filter media, which gives better air flow. But when they cram so much filter in there that the edges butt up against each other, the air flow is almost completely eliminated. Purolator does this sometimes as I recall.