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However, I submit that an owner of a 1st gen is more likely to have paid off his/her vehicle and would, therefore, have more discretionary spending money available for modifications.

I am a 1st gen owner who simply doesnÆt have the time, skill or desire to build my own bumper; especially not when Joe comes out with the quality of Isuzu gear that he produces. While I do as much of the wrenching on my truck as I can and try to learn what I canÆt, I couldnÆt justify learning how to weld just to attempt to produce a couple of bumpers that I would be happy with. Nope, IÆd rather give my money to Joe and know that IÆll like the final product.



Exactly. My Rodeo might not have a resale value but it still runs strong, it is paid off and there are some things (welding being one of them) that I don't have the time or skill for.

- Jim


1996 Rodeo - 3.2L, 5sp., ARB Bull Bar, Rancho 9000x, Eclipse sound
2004 Rodeo - 3.5L DI, Auto