Give it some time, these other companies have to put some R&D into new products for the new model Yoda. But I hear ya, the Frontier is pretty bitchin too, and quite a bit cheaper. All the companies are now jumping on the "midsize truck" bandwagon and the frontier and tacoma are both good dependable trucks, but I'm just a hard core Taco man myself and I think I like that new composite bed. Also keep in mind that the new Yoda's powertrain has been around for a few years and has had most of the kinks worked out of it by now. Give it some time, and they'll have a butt-load of aftermarket products for the Tacoma. At least, that's just my uneducated opinion about the matter.