They have fantastic brand OUTSIDE of the US in places where people still buy body-on-frame SUVs and pickups, and where diesel engines reign supreme.

When it comes to new SUV models, the US market is for soccer moms in Expeditions and rapping posers in Hummers.

Isuzu is pretty much dominating in those markets it chooses to, and that should tell you something: Isuzu has no interest in the US passenger vehicle market and will probably be out by 2008 UNLESS they can start importing diesel MU-7s and DMax's.

BH