Wayne, the reality is that the diesel engines are considered so cool that the sellers charge thousands $$$ premiums for the diesel cars and trucks.

The extreme demand on the diesel cars makes them almost unaffordable. Here in the SF Bay Area, for example, VW diesel cars of the latest years are of so high demand that there is almost no depreciation on these cars. A diesel VW of, say, 2002 year cost almost twice as much as a gasoline version of the same car in the same condition.

When I was searching for a commute car, I considered a diesel VW, but I found that people appreciate them beyond any reality. Just becouse everybody wants to have a diesel VW for commute.
Lucky ones do not want to sell them, normally.

Used diesel trucks are also much more desirable than the gasoline versions. The depreciation curve is much flatter for diesel trucks. And you cannot expect to buy a good domestic diesel truck much below MSRP, like a gasoline truck. Usually, dealerships want even more than MSRP for the diesel trucks.

Considering this huge unsatisfied demand, I do not understand why market ecomony does not work and why this demand does not bring more diesel vehicles here.

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In most spots now, diesel costs more per gallon than gas. Yes, I know, better mileage. But combine the average consumer, and they see higher prices and less stations carrying it, and they avoid it. I know the plusses--but the average consumer doesn't.

Oleg
Axiom 4WD 2004: OME shocks, 32" BFG Mudders, RockSliderz, OME929+2" spacers, Stinkyfab bent RE rear links, front ARB locker, rear No-Slip locker, DOR front axle lowering kit, custom middle section skid plate, IronMan torsion bars.
Deceased Rodeo'02 4WD.