Well to each his own, but I don't care for duel compound tread that Bridgestone uses. After the new wears off, performance drops. The Canadian sites I checked rate the BFG AT higher overall than the Toyo and real close in snow performance. Now if you are looking for performance on ice, instead of deep snow then real studs kick butt on special compounds in my opinion. Besides if you do any offroad driving, then you need to look at sidewall construcion as well, and the Toyo or Bridgestone do not even come close to the BFG TA KO. You never know, there might a rock hidden in that snow somewhere <img src="/forums/images/graemlins/nana.gif" alt="" />