I paid $750 over invoice a year ago for an 06. If I were buying now, I would shoot for invoice minus whatever incentive ($750?) is currently available. Certainly do your research as you might be able to do better than that. Watch out for junk fees! The FJ is the hot vehicle now and I think that helps Taco buyers to some extent. Check True Market Values (TMV) on edmunds.com as that gives some indication of what people are paying in your area. I hate to say it, but this forum is pretty much dead. You might be better served to check other boards as well.