DETROIT (AP) - Chrysler's new chairman and CEO Bob Nardelli said Friday he plans to keep the automaker's three brands but could cut some products as he leads the company through a restructuring.

"Clearly Chrysler, Dodge and Jeep are all very, very valuable brands," Nardelli said after a speech to the Automotive Press Association. "I think we have to look very hard at some of the product within those brands."

In one of his first public appearances since becoming chairman last month, Nardelli wouldn't say which vehicles might go. Among those struggling are the Dodge Magnum wagon, which saw sales drop 35 per cent in the first eight months of this year, and the aging PT Cruiser, which saw a 25 per cent decline.

"We have to make intelligent decisions about the products and the brands," said Nardelli, former CEO of Home Depot Inc. "We can't just have emotional attachments about some of the products and brands that are out there."

Chrysler's new owner, private equity firm Cerberus Capital Management LP, has hired Nardelli and a handful of other new executives to turn around the automaker.

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Sorry... moved here instead of my intended move to PT.