Maybe as they did after 30 years with the Lancer? Maybe try a controversial name like Pajero. That should stir things up. They have used Shogun in England as well as elsewhere. But the real problem might be in the first name, not the second.

Cheers, Charlie
If It ain't broke, Modify it!
87 Montero turbo Converted back in Spring1989
95 Montero SR 3.8 DOHC Only one?
93 Pajero 3 door 6G75 Mivec with paddle shifted 5 speed
Then a Gen2 SR with full coil independent suspension.