As long you don't need 1 ton truck and high capacity. I can see someone trading in a Tundra to a 3/4 or 1 ton superduty if they needed it, not realizing that Toyota's truck are all 1/2.

The 4x4 Tacoma has less official capacity than my old 1989 Toyota pick-up.

The humungo Tunda only has between a hundred and a couple hundred more, depending on model.

I'm not saying Toyota makes total junk, because are decent rigs, but if they sold what they made overseas, including the new Hilux, then at least they'd be true to their marketing. All we're getting here something that was designed to complete directly with the domestics in looks and size and engine power, but not things that matter like heavy duty rating and capacity.

In other words, marketed to the general masses for use as commuter trucks that look like commercial vehicles. The folks that "need" commercial vehicles are still buying the domestics.

Kind of reminds of GM selling the H2, which is bought by commuters to "look" like a serious off road rig, when it really isn't.