I bought a gallon of the stuff from a local auto parts store for $50 or there abouts. I've gotten a LOT of use out of it, using it on a Jeep Comanche pickup I used to have; painted the wiper arms on my '94 Taurus SHO; painted the front and rear bumpers on the Monty, along with the wiper arms, hitch plate, and two front skid plates.

Whenever I'm going to paint with that stuff, I make sure I wear disposable gloves, have some acetone for cleanup, blue painter's tape for masking, and I use disposable paint trays, brushes, and rollers (no cleanup on those things).

For what I used that $50 worth of bedliner coating, I think I've more than gotten my money's worth...